The video from the ASPCA. They launched a #31DaysofRescueDogs campaign to encourage adoption for their lovable furry companions. The Facebook Live video that promoted the campaign followed volunteers around New York as they took Pitbull puppies for a walk. Throughout the entire broadcast, the host of the stream constantly reminded the people watching why the walk was happening and how they could get involved with the campaign. This helped to generate a huge number of donations from the ASPCA audience.
Be responsive and interactive during your Facebook Live The live comments and reactions are part of what makes the Facebook Live experience so engaging to customers. It feels more like a two-way conversation when you’re responding directly to their questions in person. That’s why Facebook Live drives comments at 10 times the rate of non-live videos. One of the most powerful ways to increase engagement online is to address the comments that appear live on air. This invites more people to share their opinions and thoughts as you go along. If you’re concerned that you might have too many comments to respond to in one stream,
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Get some help from someone off-camera to direct the most important comments your way. Check out the video from Stephen Amell in his “Let’s Talk Arrow” post. He responds perfectly to the comments that Georgia Phone Numbes come his way while keeping his audience engaged. Remember, Facebook live is a window into your brand experience in real-time. Your responses to comments keep your audience in the moment. And with Sprout, you can manage Facebook messages all in one single-stream Smart Inbox. Sprout compose message with approver Our tools help brands keep their messages in order across all platforms.
However, with Facebook Live comments, it’s easy to track questions or respond to comments you might have missed–all within the same platform. Another easy way to be interactive is to give shoutouts. Facebook Live videos are instantly archived after they’re finished. This means you can always call attention back to them if you want to share additional value with your audience. To help boost your viewership among people who didn’t join you for the live show, try sharing a quick post thanking people for watching. You can also ask for new questions and comments to generate additional engagement.
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View your videos like to feel appreciated, so show them some love wherever you can. target facebook live comments 8. Connect authentically and build relationships One of the most important Facebook Live tips to remember is this is your chance to really connect with your audience. In other words, you’re not trying to market yourself obnoxiously or sell a product. You’re trying to build relationships that lead to longer-lasting impressions. When you’re ready to broadcast, make sure you’re relaxed, smiling and feeling confident. Of course, keep in mind that it can be useful to draw attention to your products or services from time to time, as long as you do it subtly.
You can always end your video with a call to action or reference your services throughout the content. For instance, in a Trey Ratcliff video on Facebook Live, he talked his audience through choosing the perfect camera setup. The idea was to allow Trey to build relationships, trust and thought leadership with his audience, while also pointing out his own incredible photography skills. The marketing was almost done on a subconscious level, which is what made it so effective.